Thought Research is a business development company that provides market research and innovative solutions to inform business strategy.

Let us help you find the perfect solution

Our fast-track solutions

Business Development, Market Research, Analysis & Business Consultancy

Branding

Brand Development

Our unique fast-forward brand review methodology will deliver your new brand proposition in days rather than months.

Workshops

Experience in major corporates has enabled us to build best-in-class frameworks for co-creative business development workshops. We specialise in the delivery of bespoke workshops developed to meet client needs.

Marketplace

A systematic analysis of an organisation, its competitors and its industry sector provides actionable insights into marketing opportunities.

Decision Drivers

A deep analysis and understanding of why and how people are influenced to make key decisions in their lives.

Cultural Trends

Our “trends library” from many future thinkers allows us to use cultural trends to add insight – we do not own or curate trends we understand them, use them and amalgamate them.

Personality Profiles

We understand what drives people to do what they do and how they relate to the people who surround them both in their personal and business lives.

Living insights

One of the major challenges of businesses today is finding a way to bring all of their data together into something meaningful and beneficial.
Disparate data sources, mismatched data types, unstructured information, and unused data are some of the barriers to companies realising their full potential.

We have developed a new fast-track method of achieving the results you need, in a cost effective way, using our Living Insights customer tool.

Desk Research

Our text analysis is customised for each client based on their own needs. Data can be pulled from review websites or traditional data collection, including  social media, internal business databases or any other available data source.

Why you should choose us

We are an unusual group of strategic thinkers, insight specialities, and brand developers from agency, corporate and academic backgrounds – an interdisciplinary group.

  • We keep it simple
  • We have a systematic approach to new business challenges
  • We engage the key stakeholders throughout the process
  • We excite curiosity and sponsor new learning
  • We promote clear thinking
  • We provide the context for strategic planning
  • We provide proven fast-track business-development solutions

Our credentials

  1. A fascination for culture. Intellectually curious, deeply engaged with culture and emerging trends
  2. Organised minds. The ability to take multi-source data and create structure
  3. Flexible brains. The ability to join up information and make sense of it
  4. Strategic thinkers. A wealth of experience of turning insights into action
  5. Hands-on experience. Over 100 years’ experience of finding business solutions and driving change

Location is everything

We are based in Edinburgh, the capital city of Scotland. Edinburgh is the seat of the Scottish Government, the Scottish Parliament and the supreme courts of Scotland.

Our latest blog posts

Observations

The Battle of The High Street

Societal Trends Whilst technology has reduced the time spent on household duties and created more ‘free time’ it has also created another pressure point, that

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